Think Big, Act Small

A couple of years ago I was introduced to a book entitled Think Big, Act Small. It’s a great book and well worth reading (and short). From a corporate perspective its message is simple: dream big but don’t get too big for your britches!

What about at the local level? How does this work for a branch team? Here are a few thoughts:

  1. It means we won’t let anything limit our belief in the ability to grow.
  2. It means we believe we deserve to dominate the market and take market share from our competitors.
  3. It means we walk with swagger.


  1. It also means we treat every order and every client as if it was the only one.
  2. It means we realize every day that we are only as good as our last fill.
  3. It means we never relax or rest on past achievements because we are one phone call away from disaster.
  4. It means we sweat the small stuff.
  5. It means we start every day as if the dial was set at ZERO.
  6. It means that, while we celebrate our greatness, we walk in humility.

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