What Can Your Website Do?

I’ve been trying to make some changes to my ATT account via their website(s).

Not getting there. I mean, I’m getting there—if “there” means their various sites. But not there—if “there” means accomplishing what I want to accomplish.

So, I’m wondering what can our customers do from our website.

• Can they apply for a job? Staff?
• Can they update their information?
• Can they see their account status? Billing information?
• Can they place an order?
• Can they change anything?
• Can they quickly contact us?

A website isn’t supposed to be pretty (unless all you want is an online brochure). A website is supposed to do something or enable you to do something.