A Smart Move by Amazon: PC Kindle

Realizing that the delivery platform was less important than the product delivered, Amazon showed again their business savvy with the beta launch of “Kindle for Your PC.” Instead of having to purchase the Kindle reading device (which I have and love), Amazon now offers the same basic experience and content on the PC you already have.

I wonder how many of us confuse the delivery platform (branches, websites, stores) with the produce or service delivered? It’s time to rethink our business…again!

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