Gaining or Retaining
It takes six times as much effort and investment to gain a new customer than it does to retain and expand an existing customer. So why is most of our effort focused on new sales (important) and not customer satisfaction (vital)?
It takes six times as much effort and investment to gain a new customer than it does to retain and expand an existing customer. So why is most of our effort focused on new sales (important) and not customer satisfaction (vital)?